Lovely bear shaped iPod charger

What does this cute bear do on the wall socket? What does the iPod data line do to bear? The answer is to charge for iPod. This cute bear iPod charger comes from Japanese designer and sells for 1980 yen (US $21.75). Although I don't know where to sell, it's not clear what kind of sales the business takes, but it should be a good thing from a creative look.